The target audience for our game will primarily feature those who enjoy fast paced shooters. It will appeal to a more obscure demographic in comparison to our previous games, however this will allow us to cater more specifically towards that audience. Our game will be released on PC but depending on the popularity it may be released to console, since we'll be implementing controller support early on. Our game will follow a PlayStation 1 art style so it will create a sense of nostalgia for older audiences that remember playing games in the late 90s and early 00s. Despite this feature, the game mechanics will be modernized allowing younger audiences used to modern games to play and enjoy the game.
Gender: The game would be unisex and would not be targeted at any specific audience, however first person shooters generally appeal to a majority male audience, so I would expect to see this trend with our game.
Age: We'd expect the game to draw in a younger audience around the ages of 16-20, however the nostalgia element of our game should be appealing to people between 25-35 who distinctly remember playing games in the PS1 era.
Location: Worldwide. The game will be accessible and downloadable in every country with internet access.
Income: The game will be free upon the initial release, and will run on very low end platforms. This means anyone with even a very old computer will be able to access our game.
Interests: This game will heavily appeal to those interested in first person shooters, games with high mobility and movement, and classic games such as the old Doom and Quake games.
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